I recently had the pleasure of watching Objectified, a film by director Gary Hustwit documenting the conception, design and life of everyday products. The film features a whole host of influential thinkers and designers in the field commenting on what things make them tick in the world of made things. Hustwit is famed for his previous film release, Helvetica. This second installment has the tell tale style of Hustwit and really opens up the world of product design in a clear, easy to understand way. Objectified is about designers re-examining products we have come to accept, and re-thinking the way we interact with them. The film had its world premier at the SxSW Film Festival in Texas back in March 2009 and is currently being shown all over the world at film festivals and special events. One of the main driving forces in the documentary is the cast of designers discussing their passion. Smart Design’s Dan Formosa, BMW’s Chris Bangle, and the French design brothers Ronan and Erwan Bouroullec all offer their animated opinions on the world of product design. I’d really recommend watching Objectified. It’s a great film for anyone interested in design, lifestyle and culture. Furthermore the website has some great quotes taken from the film along with more information about the featured designers.
